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Tips on Choosing a Direct Sales Company - Direct Selling Jewelry

Lia Sophia, a fashion jewelry company and member of Direct Selling Association, has been in business for thirty years. It is currently being run by the second generation of the Kiam Family.

Yoffi, a fine jewelry direct seller, was founded by Nick Messe. While Mr. Messe was already a leader in the traditional retail market, he saw an opportunity in direct sales. Trunk parties or trunk shows, traditionally named so because the designer would come to the party with a trunk of his or her goods to sell, was the niche that attracted Nick Messe. Yoffi is also a member of Direct Selling Association.

Azante Jewelry, founded by Cheri Larson, sells fine hand-crafted and hand selected pieces. Cheri Larson started making jewelry on her dining room table. Since that time her company has become one of the premier direct sales jewelry companies in the U.S.

These are just three of the many direct sales jewelry businesses available.

What makes this business different from other home-based businesses?

The advantages to selling jewelry from home are as numerous as the people who choose to do so. Some typical benefits of having a small home business are: setting your own work hours, unlimited income potential, having no boss and doing what you love.

Cheri Larson of Azante Jewelry stresses to potential consultants (salespeople) that one of the advantages of selling jewelry is that there is no need for a stiff, well-rehearsed presentation. Jewelry tends to sell itself.

There is no need to explain what jewelry is or why an individual needs it. In direct sales, the people can see it, feel it and even try it on. People really sell the items to themselves as they put the rings on their own fingers and fantasize about owning them.

The parties or trunk shows are a fun way to display jewelry. They offer a nice evening out with friends in a relaxed setting. The hostess receives nice gifts without a lot of effort. The consultant or salesperson gets a commission on the sales and the company goes up in value. Everybody wins.

Another advantage to direct selling is the lack of overhead. There is no store to rent. There is no set payroll. This enables the seller to offer the jewelry at a lower price while maintaining high quality. Of course a lower price makes for an easier sell. Again, everybody wins.

Also, there is no waiting for the customer to come to you. With direct selling, the jewelry goes to the customer.

Parties or shows can take place in homes, offices, schools (as fund-raisers) or one can order directly from an independent consultant or salesperson.

There are as many ways to succeed in selling jewelry through a home-based business as there are people who are willing to give it a try.

Jewelry Companies