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Start a Baby Supply Business
Start a Baby Supply Business
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Babies are a booming business, but also a competitive one.
Set yourself apart from the competition by serving a special
need for brand new parents or by offering the best product
support and information possible.
Baby Supplies business
What you will be doing. Wherever there are babies,
there will be baby supplies in demand.
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You will offer these
products to families with babies at a discount price that
makes it worth their while to buy from you. These items are
not single use. Once they run out, customers will need more.
As long as you can stay competitive with the current market,
your products may win out over the rest.
How to start. Decide what products you will offer.
The most common are: baby powder, lotions, baby bath soaps,
gels, brushes, washcloths, towels, and manicuring supplies.
Whatever you choose to carry, search the Web for wholesalers
that can give you a good price on bulk orders.
Lay out a plan for displaying your items. Gift baskets and
baby item bundles would sell faster than single items alone.
Grandparents, aunts, and uncles could buy bundles for baby
showers. You could arrange bath bundles, grandma’s house
bundles, and the like. Use clear makeup bags to hold travel
size lotions and other bath items.
Visiting dollar and other discount stores could present a
bounty of baby supplies at lower prices than at department
stores. Unique supply packages are one way to stand out from
the department stores. As long as you keep it fresh,
customers will come back.
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Start up costs. Start up costs depends on where you
buy your supplies. Advertising can be done with a few
hundred dollars.
Purchase enough items to make one of each
basket that you want to sell. Use a digital camera to upload
pictures to your website so potential customers can see what
you are offering.
If you don’t own a digital camera, spring
for one. You will get a lot of use out of it. |
Shipping items and shelves to store your baby supplies are
needed at the beginning if you plan to have an Internet
store. Using a garage will give you more space to work. This
business can be run out of your home so there is no need to
rent office space.
Skills needed. You should love everything “baby”.
Knowing what mothers need and don’t need will help you avoid
investing in products or gimmicks that will cost you money.
Interacting with your public lets the customer know that you
care. Marketing skills are useful. Baby supplies are a
common product, so an enterprising mind is needed to put a
spin on the product and get people to do business with you.
Marketing. Pass out flyers with business cards to
friends and family members at baby showers. Give your baby
supply bundles as gifts at showers. When others ask, tell
them that you make them yourself.
Offer to do shows for baby showers in private homes and in
the workplace. Bring a sampling of all of your baskets. If a
certain dollar amount in sales is reached by the guests,
then the mother-to-be gets a free gift.
Advertising in baby magazines can be expensive, but worth
it. If you can manage it, offer a monthly basket. People can
give a year of bath or other supply packages to a new baby.
The items will be delivered each month on a specified day.
When mothers get their friends to sign up, they receive a
free monthly basket for every three to five friends that buy
from you.
Baby supplies are in demand all the time. Moms are always
looking for places to buy them at better prices.
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