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Selling a Service
> Dog Walking Service
Start a Dog Walking Service from Home
What you will be doing.
Having a love for pets doesn’t have to stop with the ones in
your home. Let it be the basis for a business idea that will
make some extra cash. Dog walking services are not the way
to get rich but it will satisfy a need in the community and
has growth potential.
How to start.
Assess the need for a dog walking service in your area. The
larger the region you plan to work, more dog walkers will be
supported. This may be a great idea for a business but if
there is not enough demand it will be less likely to work.
Once you poll the neighbors and do some legwork, if the
demand is there, dog walking is a go.
Decide on a name for the business. Keep it catchy and short
so people will remember it. There is no need for employees
at the beginning until a steady client list is established.
Dog walking involves more than taking the dog to the park
for a walk.
In most practices, the routine includes visiting the owner’s
home to feed, exercise, clean up after, and assess any other
doggie needs. Once you are proficient, the visit may take
half an hour at the most. It depends on the size and number
of clients per household. Small dogs may make less of a mess
around the house, but require more attention and play.
Starting costs.
This varies but if you already own pets, the costs
stay low. Extra leashes, plastic bags and a small shovel for doggie
poo, a computer, a telephone, and a fax machine are some of the
items that will make your life as a dog walker much easier. The
costs will be recouped after the first few clients pay for the
service. It’s important not to shortchange the time and labor factor
when setting prices.
Skills needed.
A dog walker must love animals—all
kinds of animals. Just because we are talking about dog walking
services doesn’t mean that the business can’t be expanded into other
pet areas. If you aren’t familiar with those animals, get a few
books on the subject and study up. The more you know, the further
the business will go.
Dog walkers benefit from practiced patience. All animals won’t be so
receptive at the beginning. Gentle tones and loving touches can coax
them away from their anxiety. This goes for the owner’s as well.
Marketing.
People won’t call if they don’t know about you. Put flyers
in mailboxes; post flyers at veterinarian offices, pet
shops, humane societies, and other places owners frequent
with their pets. A website enhances a dog walking business.
Local visitors can utilize your services while others not in
servicing distance can benefit from informative content
about animal care, feeding, and the like.
At first, word of mouth, flyers, and direct mail are great
for the financially challenged. These methods are cheaper
than newspaper and phone book ads and the cost of setting up
a website.