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How To Become a Keyword Research Analyst Online

Companies are in business to serve a customer need and to succeed at this they must first identify those needs. That’s the basis for beginning any marketing strategy and is really the notion behind keyword research — an important service provided by specialists called keyword analysts.

The Internet has become the most popular tool for consumers searching for products and services anywhere.  Using a search engine like Google or Yahoo, consumers type what they’re looking for and expect to find the right resource in the top 5 or so websites included in the list of websites the search engine returns to them. 

How to get a company in the top URL returns on that list is the job of a keyword analyst. Once a niche is selected the keyword analyst has to determine the right keywords that the market is currently using to find leading competitor websites in the client’s niche.   

Using tools like Google Keyword Suggestion Tool or WordTracker to identify terms used by Internet users searching that niche, a keyword analyst arrives at a variety of relevant key word phrases.   

A good analyst will ensure that phrases selected will be one’s that are specific enough to attract actual purchasers. At the same time the keyword analyst wouldn’t want to select a phrase that is so specific that it’s rarely used by those searching for the kinds of products or services sold by the client. 

SEO and Pay-Per-Click Advertising 

Essentially a good keyword analyst will choose 3-4 word phrases that reflect popular search phrases used on the search engines for that particular niche.  This is called Search Engine Optimization (SEO).  As these words resonate well with the target or niche audience they will also be ideal for Pay-Per-Click advertising campaigns (see more below).   

A good variety of well-searched phrases will enable the website owner to incorporate these terms in appropriate copy throughout various sections/pages of the website (good for Search Engine Optimization).  

Pay-Per-Click advertising campaigns include those advertisements that are visible on Google search pages for particular search phrases or words. Clients can purchase Pay-Per-Click products like Google AdWords using the well researched phrases surfaced by the keyword analyst. 

Based on the phrases chosen and the dollars invested in the advertising campaign, a publisher can attract sizeable traffic with this strategy.

Competition 

In addition to finding the most often used keywords of prospective customers for a particular niche, the keyword analyst also considers the competitiveness of each phrase.  

For example, let’s say a client sells Victorian decorating books from his website. Achieving top ranking in the search engines for keywords like “books” will be fairly difficult as the client will be up against online giants like books and product seller Amazon.com.   

In such cases the keyword analyst may be well advised to drill down using a keyword search tool (e.g. WordTracker) to find other strong keywords for the client’s Victorian decorating book products.  Although these other words and phrases may be less competitive they should still be capable of achieving high search engine rankings.  

Keyword analysts are positioned to be an extremely valuable service for strategic and successful online business owners..

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