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WAHM > Stay at Home Mom Work Ideas > Selling a Service > Become a Niche Profiler 

How To Become a Keyword and Niche Profiler (Researcher)

You have probably heard about the importance of finding a niche for a business to be successful.

In fact, the tighter your niche, the more successful your business is likely to be.

 Knowing your niche means it is easier to market your business because you know exactly who you're marketing to.

It also makes it much easier to optimize your website for the right keywords for that niche. There is less competition for niche keywords, so it is easier to be successful when you optimize for them. Also, if you're focused on one topic, it is easier to sprinkle those keywords throughout your website. 

Of course, what business owner has time to research their niche, find the right keywords, and then optimize their website for those phrases?  

Not many have the skill to do all that. Even if they know how to do, they probably don't have the time to spend on it. They're too busy working their business. This is why this can be a potentially lucrative service for you to provide. 

You will need to understand how to do keyword research to offer a service like this. You will also need skills for researching niche markets so you know which words they will search for. Finally, you will need to know how to properly incorporate those words into a website so the website will be properly optimized for the search engines. 

When you work on a website, you will first have to do thorough keyword research for that website. You can then use the findings of your research to put together a structure for the website. You can create the main pages and then decide what pages should be included in each category you've created. 

You would tell your client which keywords should be included in each category, and possibly give suggestions on how to do so. You would also tell them what kinds of content they should have on each of the following pages, and which keywords to include.

A further benefit you can provide is to include information on the target market. Not only will this help you in your keyword research, but you can present your results to your client to help in their other marketing efforts. When they more fully understand their target market, they will have better results from all their marketing.

Keyword and niche profiling is a very valuable service when done correctly. Because business owners have limited money to spend n their marketing, your service will help them ensure they're using the money they do spend in the best possible way.

Their marketing efforts will bring in better results. That means they'll see the value of paying you for your service.   

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