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WAHM > Stay at Home Mom Work Ideas > Traditional Product > Personalized Letter Business from Home

Start a Personalized Letters for Kids Business

Personalized letters are a gift that every kids loves. Imagine a letter from Santa Claus, the Easter Bunny or fine mail packs with all kinds of goodies for the little ones. This can be a very profitable, low overhead business you can run from your own home.

Starting Your Personalized Letter Business

What you will be doing.  Do you like to receive letters?  So do plenty of other people.  Want something special for someone?  Have a personalized letter sent to them. 

With a personalized letter business, you will create letters for clients who want personal greetings sent to someone.  These letters can be for business clients or friend and family.  The choice is up to the client. 

How to start.  Decide how to specialize.  Business letters are different from ones that you would send to a family member.  To make things easier and more streamlined, come up with letter templates for business, personal, or both.  Work with styles and fonts to see which ones work best for the type of letter. 

Think up a name for your business.  Register the name locally and file taxes for the business under that name.  If a license is needed, find out the fee and apply.  The business name will appear on the back of each letter that you send out. 

Starting costs.  Purchasing stationery, envelopes, ink, a quality printer, software, computer with Internet access, fax machine, and telephone can be expensive.  Starting with basic paper styles and inks will lower the costs somewhat.  If you find that there is a need for more variety, other styles can be chosen later on.

With these items, costs may be around $3,000 or less.  A website can be used to advertise and sell personalized letters around the world.  Local advertising will be used also. Keep in mind that if you already have a computer and a printer, your costs will be much lower.

Skills needed Creativity will keep your letters fresh and new.  Attention to detail is important to make sure the letters say exactly what the client is asking for.  Learn to differentiate between stationery types.  Know linen from cardstock and LaserJet paper.  Writing skills are helpful to design a letter according to accepted practices. 

Marketing.  Ads in local newspapers and the Yellow Pages or other type of directory puts your name and service out there.  Place flyers in craft and stationery stores.  Sending direct mailings to local businesses will get you at least a meeting to show your work.  Create a portfolio of paper, inks, and completed business letters for viewing by clients. 

As an added service for website customers, create files for them where they can view a scanned version of their completed letter online before the product is sent.  This way, the client can have the letter sent directly to the person they designed it for if they choose. 

Letters are a great way to say thank you or that you were just thinking of someone.  If you don’t have the time, use a professional letter writer to add the personal touch for you.

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