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How to Sell Your eBook
So, your ebook is all put together and now you're ready to
sell it. One of my subscribers is in the same boat. Here's what
she asked:
Q: I am writing an e-book to sell and was wondering which
3rd party merchant would be better to use: ClickBank or PayPal?
Thanks!
That's a great question and one I've had to contemplate
myself, so let me share my findings and thoughts with you.
Ultimately, you'll need to decide which is best for your
product. Let's take a look at these two options...plus one
more:
ClickBank
ClickBank: is a 3rd party program that basically takes over
the sale of your ebook. The process your orders, deliver the
ebook, pay your affiliates and pay you. You don't have to worry
about payment processors, taking care of affiliate commissions
or sales tax. ClickBank sells your ebook for you.
Pros: Hands-free system that
takes care of everything for you.
Cons: Transaction fees are pretty high. You also
don't have access to all your affiliates. You may want to have
affiliates sign up for a mailing list off of your website
before giving them an affiliate link.
However, if affiliates find your product directly from ClickBank, you won't have a way to keep in touch with your
affiliates. In addition, you'll need to set up a system to
follow-up with your customers.
Click here to learn more about ClickBank
PayPal
PayPal: is basically a 3rd party payment processor.
It allows you to accept credit cards, but you still need to
have a way to deliver your ebook and set up an affiliate
system...plus pay your affiliates.
If you are accepting PayPal only,
PayLoadz offers a great option for digital delivery and
setting up your affiliate program.
Pros: Fees are lower than with
ClickBank. You pay a flat monthly fee and then your PayPal
transaction fees. You have access to your money immediately.
Cons: Just like with ClickBank, you don't have a built-in follow-up system
for
your affiliates or customers. You can only accept PayPal as a payment
option.
Click here to start a free PayPal account
Click here for more information about PayLoadz
QuickSales
QuickSales: This a are more sophisticated shopping cart
program that I use. It will do the following for you:
- Integrate with PayPal, your merchant account or other
3rd party programs. You can offer many payment options.
- Digitally and automatically deliver your ebook.
- Manage your affiliate program. You can set up a
2-tier program and offer different commissions to different
affiliates.
- Follow ups with multiple autoresponders -
Automatically follow up with your customers and affiliates.
- Tracking codes to see where your sales come from.
I highly recommend this option, particularly if you are
going to sell multiple products (ebooks or regular products)
because
you can handle everything from one account. Your affiliates
will also have access to all your products, so they can easily
find promotion materials and increase your sales.
Click here for a $3.95
trial of QuickSales
So, What's Your Choice?
It's up to you, of course! ClickBank offers you the most
hands-free option, but has its limitations without a built-in
follow-up process. PayLoadz is an economical option, but limits
your payment options and doesn't have a built-in follow-up
process either. QuickSales offers the most flexible options and
the best value for long-term marketing of your ebooks and other
products. However, it has a larger monthly fee that you'll need
to evaluate.
Whatever options you choose, just keep in mind that you want to
have full access to your affiliates and your customers. A
satisfied customer can be a satisfied customer for life.
Affiliates need training and to be reminded of your
product. In addition, good affiliates deserve extra attention
and special treatment.
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