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Selling a Service
> Start a Small Business Consultancy
Become a Small Business Consultant
What you will be doing. Starting a business is not an easy thing. There are
regulations to follow, permits to obtain, and employees to
hire among other things. It can become frustrating very
quickly for the small business owner that runs into
roadblocks every step of the way.
As a small business consultant, it is your job to inform
small business owners about everything they need to know to
get their business off the ground. You are the first line
of support for those with a dream of business ownership.
How to start.
Decide on a company name and develop a business plan. As a
small business consultant, you are familiar with business
plans. Investigate the option of a small business loan.
Until the first client has been obtained and a retainer fee
paid, you will be using your own money to woo clients. A
small business loan will ease the burden as you embark on
your venture.
Starting costs.
As I said, until the first dollars come in, you will foot
the bill for advertising, equipment, client meetings, and so
forth. Count on around $5,000. You will outfit your home
office with a computer, printer, fax machine, computer
software, copier, and a business telephone.
Starting costs also include the time necessary to research
the small businesses in your area and beyond. You are
looking at regulations, government guidelines, viability of
businesses in certain markets, and economic changes.
Clients that seem interested may need more than one
meeting. The second one will be on you.
Skills needed. Small business consultants need small business experience. They need
to know the ins and outs of managing a small business,
dealing with customers, and local government guidelines.
You will communicate suggestions to your client to get their business off
the ground. Treating all clients with respect will gain
their confidence. The process may be time consuming so
patience is warranted.
Marketing.
Send out mass mailings to all the small businesses in the
area. Attend business symposiums and rent a booth at trade
shows. Have color brochures and business cards ready. Even
an Internet service business needs the help of local
advertising to get the ball rolling.
If you have the money, create a video presentation to show
to prospective clients. The video can run on your website
and advertising sites like YouTube. Tailor the video to the
types of small businesses that you will cater to with your
consulting business.
A small business consultant makes the difference in the life
of the small business owner. The help and suggestions given
can improve the bottom line and make the difference between
folding and staying in business.
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