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WAHM > Stay at Home Mom Work Ideas > Selling a Service > Dating Service Business

How to Start A Dating Service Business

What you will be doing.  Love is in the air all the time.  As long as there are single people looking for love, there will be a need to find a way to bring these people together.  As the owner of a dating service business, you will use your skills as a matchmaker to help the loveless find a dating match. 

How to start.  You decide how the dating service will be run.  If you want to use profile tapes to get singles interested, go with it.  Each participant can make their own tape in your home office.  Be mindful of the laws that apply to you when you run a business of this type from your home.   

Online, people can send you their video files.  You can store them and grant access to clients for whom those people fit the profile of their chosen mate.  As an online service, you can match people from all over the world together. 

Starting costs.  Such an enterprise comes with a large price tag.  To get started, you will need to have a state of the art computer system, printer, telephone with headset, software pertinent to the business, and a database of clients.  With an online service, a website that can accommodate questionnaires, numerous video files, a forum, and etcetera is needed. 

Think in the range of $10,000 at the beginning.  This includes advertising, online store setup for payments, website management, 1 (800) number for customer service, and insurance and licensing fees.  Using a website eliminates a high price tag.  Clients can upload their own video files or pictures for display with their profile instead of making video tapes. 

Skills needed.  An outgoing personality is quite helpful in this business.  Potential clients may be nervous and embarrassed about using such a service.  Your kind words and superb customer service can put their minds at ease.   

This type of business is about bringing people together.  But, have your wits about you.  Do background checks on the potential clients and add a disclaimer that you can refuse service without explanation when warranted.

Marketing.  A dating service has the potential to be needed anywhere.  Advertising in newspapers, classified ads, and personal ads lets the lovelorn know that your services are available.  If you have the extra cash, you can do advertising spots on the local radio and television stations. 

Entering into an affiliate program with other websites can increase your visibility.  In your advertising, be sure to state that all participants must be eighteen years of age or older and unmarried.   

Dating is a time honored tradition.  Some people need help to make that love match.  Your dating service could be just what they need.

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