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WAHM > Stay at Home Mom Work Ideas > Selling a Service > Become a Virtual Diet Coach 

How To Become an Online Diet Coach

Losing weight is not just a new year’s resolution topic anymore. 

The Internet and high profile programs on television continue to promote the possibility and benefits of losing weight.

Consumers want the healthy and attractive outcomes associated with weight loss and they’re willing to pay for the help they need to reach those goals. 

That’s why one of the fastest growing services in the diet industry today is the Virtual Diet Coach.

According to U.S. diet industry research specialist, Marketdata Inc., more than $58 billion are spent on diet products and services each year.  Losing weight and keeping it off requires a change in mindset and behaviour and consumers are willing to pay for services that will help them achieve that change. This is where a Virtual Diet Coach can meet a growing need in the marketplace.  

Skills Needed 

A Virtual Diet Coach doesn’t have to be a nutritionist to succeed.  The objective of a Virtual Diet Coach is to help individuals stick to the diet regimen that they have selected to improve their health and well being.  

The skills required of a Virtual Diet Coach are much like the skills required of a life coach. You’ll need to understand the health and dietary goals of your clients and then provide the right kind of inspiration and motivation to help them succeed. 

Just like an athletic coach, a Virtual Diet Coach encourages and pushes individuals to meet their goals. Changing a behaviour that causes weight gain isn’t achieved over night. It’s a step by step process that requires someone who can listen, question and contribute constructive observations.  

Understanding the Virtual Part 

With the advances made in technology it is no longer necessary to meet with a virtual coach.  It isn’t even necessarily desired in many cases.  For some people meeting with a diet coach in person would be very inconvenient and not likely a service to which they would subscribe.  

Technology has advanced to the point that not only can communications be exchanged conveniently via email, but mobile devices like smart phones and laptops make it easy to keep in touch with a virtual diet coach while travelling or working at different locations. 

Being a Virtual Diet Coach also means that your prospective client base can be next door or half way around the world.  According to recent statistics there are more than 1.1 billion people worldwide who are overweight. For the Virtual Diet Coach much of that group represents their target market. 

With a well designed website and an effective online marketing strategy, you reach that segment of the market potentially interested in virtual coaching. You’ll connect to clients using email, text messaging, telephone calls or chat tools for one-on-one coaching.  Some virtual diet coaches also offer a mix of one-on-one coaching with group coaching sessions that utilize web- and tele-conferencing tools. 

The flexibility and affordability of technology today also makes it easier for coaches to offer more frequent or responsive services. That need will be determined by the degree of accountability a client requires to stay on track and the amount of encouragement they require to stay motivated.  Whatever is required you can be easily accessible by email or mobile technology.  

Many popular diet programs have incorporated weekly or bi-weekly meetings where participants meet to share their progress and to celebrate weight loss or seek reinforcement when there’s been a lack of progress.  Providing this kind of service for clients in a virtual setting can be extremely effective using some of the popular web conferencing services available. 

The Virtual Diet Coach is an ideal service providing easy access and flexibility for clients and an interesting field for those interested in life coaching and the popular weight loss service industry.

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