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Here are 4 things you must eliminate from your eBay selling
strategy immediately:
Four Huge Mistakes Ebay Sellers Make (Even Some Moderately
Successful Ones)
No matter how many times I see it happening, I’m constantly
amazed at the number of people who are literally throwing money away
by making incredibly
simple mistakes when they sell items in an online auction.
Over the last seven years, I’ve been making a great living buying
and selling products on eBay and other online auction sites, and
I’ve perfected a technique
that pretty much guarantees anyone can start making a profit right
away. That technique starts with avoiding mistakes like these --
mistakes I’ve seen people make every day for those same seven years.
If you’re doing any of these four things, you’re leaving money on
the table with every single item you sell.
* Listing an item at the wrong time. It’s a proven fact more buyers
browse Internet auction sites on Sunday evenings than any other time
during the week. If your
auction is scheduled to end at any other time than Sunday evenings
(specifically between 9 p.m. and 11 p.m. Eastern time), you’re not
getting the maximum
exposure for your auction at a time when people are most eager to
buy.
* Not giving your photos the attention they deserve. There are two
common mistakes people make with the photos they use to entice
buyers on eBay. One is not having enough pictures to accompany your
item’s description. Over the years, I’ve learned pictures of your
item are one of the most important components of
your sales page. (There are many reasons for this, but I don’t have
the space to go into much detail here.) Multiple pictures from
various angles will ALWAYS help
you get higher bids for your products. The second mistake is not
making sure the pictures are up and running on whatever server
you’re using BEFORE you list
your item. How many times have you been browsing an auction site and
seen a blank box where a picture of the item should have been?
That’s a seller who’s losing money because of a very simple, and
very common, oversight.
* Using "Las Vegas style" listings. I’m sure you know what I’m
talking about here. A Las Vegas listing is one that uses all kinds
of flashing animation, multicolored
text and other bells and whistles in an attempt to entice bidders.
In fact, it does just the opposite. Listings like these are
distracting, hard to read, and will always discourage people from
bidding, resulting in a lower final sales price. The descriptions
that you give of your item on your sales page ARE NOT designed
to get a buyer’s attention (you already have that if they’ve clicked
on your listing in the first place). They should be designed to get
someone to actually place a bid.
* Using a reserve. Using a reserve to guarantee that you’ll get a
minimum price for an item will absolutely kill your auction. Trust
me, I’ve seen it happen too
many times to not accept this as a given. In fact, I often use other
seller’s auctions that have a reserve as a way to pick up items at
ridiculously low prices
that I can sell "the right way" for a huge profit a few days later
-- but that’s a different article altogether. For now, just realize
that nothing scares away potential bidders better than seeing the
"Reserve Not Yet Met" tag. If you’re truly concerned about a
minimum price, simply set your starting price a little higher.
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John Reese has been actively involved with online auctions and eBay
since 1996. Mr. Reese has written several articles on the subject
and has recently created the "Internet Auction Secrets" Video for
teaching others how to start, run, and manage a
successful online auction business from home.
His 2-Hour Step-By-Step Video comes with access to a "Student's
Only" web site where his students can keep up with the latest tips,
tricks, and techniques.
You can learn about how *you* can become one of his students at
AuctionSecrets.com
More eBay Selling Strategy Resources
NEW! Learn how to start your
own eBay Business with the
Moms Talk
Biz Guide to Making Money with eBay.