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 Writing for the Internet > Writing and Copywriting > Tutorial Step 5: Blog for Business

Writing and Copywriting Tutorial - Step 5: Blog for Better Business

A blog is a personal online journal, frequently updated and intended to be read by many. Blogs, defined by their format, are a series of entries posted to a single page in reverse-chronological order.

A blog can be on any subject you choose, and can be updated as often as you wish, though many experts advise you post at least once a week or you risk losing your audience.

Blogs can cover any topic and it is perfectly acceptable for them to be extremely conversational rather than merely for informational purposes. That doesn’t mean you can’t post informational and educational blogs, readers always prefer a benefit, it just means you can add a little bit more personality than you might if you were writing an article or e-book.

The real trick to writing a blog, due to their frequency, is finding topics to write about. Here are three ideas for keeping your blog content fresh.

Tip #1 Keep a folder for blog post ideas

It’s amazing when blog posts will come to you. You may be out to dinner with friends, exercising, or reading a story to your child and it hits you – a great idea for a blog. Of course when you’re in the middle of something, you can’t exactly run to your computer and blog. Take 5, jot your idea down on a piece of paper, napkin, back of your child’s homework – whatever is within reach – and stick it in your blog folder.

Now, when you’re feeling uninspired, you can open your folder, pull one of your inspirations you’re your folder and you’re good to go.

Tip #2 Take advantage of good writing days.

Ever have one of those wonderful, inspired writing days? When you have them, use them to get ahead on your blogs. In fact, if you can get a month ahead on your blogs, you’re set for a month’s worth of writers block. One suggestion if you are writing posts in advance, make sure they’re not time sensitive, otherwise it may be out dated by the time you want to use it.

Tip #3 Mix it up.

It’s easy to get into a blogging rut. When this happens, writer’s block may occur, you may lose enthusiasm for your writing, and you may lose readers. Here are a few ways to vary your blog entries.

* Vary the length of your posts.

* ‘How to’ posts are popular as your readers gain practical information, and they are not too difficult to put together.

* Review products, especially if the product or service is something your readers will benefit from. These types of blog posts are perfect for including affiliate links.

* Share a story. Don’t be afraid to include personal stories. This is an amazingly effective way to connect with your audience and it is often easiest to write.

* Interview experts. This type of blog post is easy, particularly if you record and transcribe the interview. You can simply cut and paste right onto your blog site.

* Ask for a guest blogger. If you know an expert in a relevant field, you can ask them to post on your blog once or twice a month.

Blogging is one of the most accessible copywriting forms. If you’re nervous about writing your own copy, consider starting with a blog. It’s a great place to learn your copywriting strengths and to experiment.

For more information on writing blogs, articles, e-books, sales letters and more take advantage of the abundance of copywriting information at

There you’ll find articles to help you improve your copywriting skills for every form of copy, how to write for the internet, and how to avoid common copywriting mistakes.

We also recommend you grab a copy of Dr. Ken Evoy’s – Make Your Words Sell, The Simple Art of Persuasion. If you’re looking to improve your writing as well as your sales and marketing, this book will help.

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